OUR LATEST PONDERINGS
Insights in Action
What’s a Milkshake for?
What’s a Milkshake for?
Before he became famous in innovation circles, Clayton Christensen was hired to study milkshakes.
Signals vs. Substance: Rethinking How We Understand Audiences
Signals vs. Substance: Rethinking How We Understand Audiences
We often treat social data – likes, follows, bios, curated posts – as a window into people’s real beliefs and preferences. But that view can be distorted because social media isn’t a mirror.
Building a Dream Team: Announcing Our New Leadership at Bregma Consulting
Building a Dream Team: Announcing Our New Leadership at Bregma Consulting
I'll be honest. When I started Bregma Consulting last year, I wasn't sure where the business would go. Initially, I thought this endeavor would be something I'd do alone.