Custom
RESEARCH 

INSIGHT YOU CAN BUILD ON

Purpose-built research, designed to unlock what matters.

We design intentional research studies to uncover what truly drives consumers and decision makers, not just what they do, but why they do it. Guided by a journalistic mindset, we craft the right questions and frameworks to get to the heart of the story. Whether we’re designing surveys, conducting interviews, or facilitating focus groups, we approach each study with curiosity, empathy, and analytical rigor.

By combining primary research with relevant syndicated data, we deliver nuanced insights you can act on, the kind that helps shape products, sharpen messaging, and guide bold moves into new markets.

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SEE WHO YOU’RE TALKING TO

Target Audience Profiles

We bring your audience into focus, who they are, what they care about, and how they make decisions. Our profiles go beyond demographics, uncovering motivations, attitudes, and behaviors that help you connect with people in ways that matter.

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LEARN WHAT DRIVES YOUR AUDIENCE

Brand + Competitor Perception Research

We uncover how your brand and competitors are perceived by real people. Through qualitative and quantitative research, we reveal the associations, expectations, and emotional drivers that shape brand preference, so you can position yourself with confidence and clarity.

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UNDERSTAND EVERY STEP THEY TAKE

Consumer Journey Mapping

We map how people discover, evaluate, and decide, so you can meet them with the right message at the right moment. Our journey research reveals key touchpoints, motivations, and friction points to help you design more thoughtful, effective brand experiences.

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LEAD THE CONVERSATION

Executive Thought Leadership Program

We help executives build a credible, visible voice across channels. From media presence to authored content, our programs strengthen leadership reputation and ensure your point of view shapes the conversation.

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WHAT THEY REALLY THINK

Product Usage and Attitudinal Research

We explore both behavior and mindset, how people interact with your product, what they love, what frustrates them, and how it fits into their lives. These insights help you refine experiences, shape messaging, and build stronger connections between your product and the people who use it.

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PREPARE FOR LAUNCH

Concept + Message Testing

We test your brand’s messaging and creative concepts with real audiences to see what sticks, what confuses, and what drives action. Our approach helps you refine ideas early, allowing you to go to market with confidence, clarity, and impact.

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OUR EXPERTISE

Our expertise extends beyond custom research. Here are other solutions we have for you.

Product
AI Data Consulting + Product Development
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Intelligence
Narrative Intelligence
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FROM THE LAB

We’ve been thinking…

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