I’ll be honest. When I started Bregma Consulting last year, I wasn’t sure where the business would go. Initially, I thought this endeavor would be something I’d do alone. The one thing I was sure of was that I was burned out from the agency grind. I was tired of fighting battles over the quality of work and the inability to get senior, more experienced researchers and analysts allocated time to work on projects. The only goal I had at that time was to create a corrective experience for myself, where senior strategic insight was valued and rewarded, and core values weren’t just a talking point, but something central to the business itself.

But I wasn’t prepared for how in demand our services would be. Rapid client growth meant that I needed to find a team of contractors to help while I thought through the longer-term goals of the business. I am so proud of our work in those early days, and it seems our clients agreed that Bregma Consulting’s unparalleled depth of research was our true value proposition. The insights we generated by tapping into decades of experience highlighted how our work was different from others. Now we’re becoming the challenger brand to the many agency insights and analytics teams that have dominated this space for so long.

I don’t consider Bregma an agency. Instead, we’re a firm of Researchers who help our clients tackle big, complicated questions around their businesses by synthesizing information for them. Our growth has allowed me to extend the corrective experience I was seeking to others as well. Today, I’m excited to announce that two of our previous contractors will join Bregma as full-time employees.

Wendy Kong is an insights executive who will take on the role of Team Principal and Head of Research Insights at Bregma. Wendy brings a wealth of experience and knowledge in social and media intelligence, as well as market and primary research. Wendy will have a central role in running and growing the business. In just four months, Wendy has already up-leveled our work and made lasting impressions on our fantastic clients.

Ashley Boval joins us as a Research Lead, after spending her career working in public relations and marketing analytics, and completing a master’s degree in social work last year. Ashley has been with Bregma Consulting from the beginning, and has been instrumental to our success so far. Her keen eye for detail and ability to craft compelling storylines have set the standard for work at Bregma.

We’re thrilled to have them both onboard. Wendy and Ashley will help lead our current team of rock star contractors as we continue our work and grow the business together. I’m humbled to work with the best!

If you’re interested in our business research offerings that enable strategy based on insight and analysis – or, if you’re getting the same humdrum reports from your current research agency – send me a message, and let’s chat!